What is the most important factor in determining your ad position
What is the most important factor in determining your ad position
There are the five most important factor in determining your ad position:
1. Your bid
2. The quality of your ads and landing page
3. The Ad Rank thresholds
4. The context of the person’s search
5. The expected impact from your ad extensions and other ad formats
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It is determined by three main factors: expected clickthrough rate (CTR), your ad's relevance, and the landing page experience. The higher your ad quality, the better your performance, including lower costs and better ad positions.