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Thread: How many characters are allowed in Adword ads?

  1. #1
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  2. #2
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    Jun 2013
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    AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.
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  3. #3
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    Apr 2019
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    Ad titles are limited to 25 characters. The two description lines are limited to 35 characters each. The display URL in your ad can show up to 35 characters.
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