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Thread: What is lead generation?

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    In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
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    Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
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    Default What is lead generation?

    Hi Friends,
    Lead generation is the way that you attract and get people to give you their contact information to you. It is the methods you use to collect leads.

    If you are a marketer and have to tell somebody who is not marketing savvy what you do, you most likely tell them that you find ways to attract people to your business. Lead generation expands on this notion to become: Finding ways to make a person interested in your company and make them want to request more information from you.

    It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.

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