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Thread: What's the difference between SEO and SEM?

  1. #1

    Default What's the difference between SEO and SEM?

    Hi,

    Can somebody tell me what's the difference between SEO and SEM?

  2. #2

    Default What's the difference between SEO and SEM?

    Hi Friends,
    The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

    SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

    Search Engine Marketing is over and above SEO but itís only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO.

  3. #3
    Join Date
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    Default

    Very well explained. Both processes aim at increasing visibility in search engines. SEM uses PAID strategies to appear in search while SEO uses website optimization to gain visibility and to appear in search.

  4. #4
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    Default

    SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

    SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
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  5. #5

    Default Difference Between SEO and SEM?

    The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).

    It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.



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  6. #6

    Default

    SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.

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