What is user intent in SEO?

[HeavenlyBorn]

What is user intent in SEO?

[sinelogixtech]

Hi Friends,
A new focus on why people conduct a search is taking over the way content is optimized. Intent-based optimization identifies primary topics and questions that people are looking to answer when searching for a specific term, then creating content that addresses the user’s needs.

This intent can be broken down into four core categories:

1.Informational: answers a question or clarifies an uncertainty.
2.Navigational: drives the searcher to a pre-determined destination.
3.Commercial Investigation: aids researching while implies a future transaction.
4.Transactional: aids the searcher in making a purchase or completing a specific task.

[MVMInfotech18]

User intent, or what the searcher is looking for when conducting a search in Google or another search engine, play a significant role in your SEO and conversion rate optimization (CRO) efforts. Solid understanding of user intent guides appropriate keyword selection and targeting

[RH-Calvin]

The user intent, or search intent states which goal or intention an internet user has when entering a search term into a search engine.