What is the significance of Keywords in Search Engine Optimization?

[BangkokDinning]

What is the significance of Keywords in Search Engine Optimization?

[RH-Calvin]

Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results. They are implemented on the website meta tags and content to help increase the visibility of your domain in search engines.

[HeavenlyBorn]

SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant organic search traffic. However, keyword integration is just the start. When properly leveraged, targeted SEO keywords should be used to inspire all page content in order to satisfy searcher intent.

[sinelogixtech]

Hi Friends,
Keywords are the very soul of SEO and Google search. They are what search strings are matched against.

You must have heard that it’s all about quality of content, so if I write an extremely good article, it should surely be at the top of search results and be found by people, right? No, that’s not exactly how search engines work. Google bots or any other search engine bots crawl and index the blog pages/websites based on the keywords and keyword density. So, clearly keywords are crucial in ranking of your blog or site.

As SEO is purely organic, you can only improve the search ranking by using relevant keywords in your website content.

[tomsfashion2019]

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

[Akshay_M]

Keywords are important because they tell search engines about the content of your website's page. “Keyword” is also a term that's used to refer to the words and phrases that people enter into a search engine to find information that they're looking for.