What is an Exact Match Domain?

[HeavenlyBorn]

What is an Exact Match Domain?

[MarcS]

The Exact Match Domain is also known as EMD. An exact match domain (EMD) is a domain name that exactly matches the keyword you want to rank.

[tomsfashion2019]

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings

[BangkokDinning]

An Exact Match Domain (EMD) is a URL that consists of the keyword or keyword combination which the website in question is supposed to be optimized for. For this reason, this domain type is also called a keyword domain. For a long time, exact match domains were a popular means for SEOs to rank well and fast for a specific keyword. However, the influence of such keywords on ranking has decreased after Google’s EMD (exact match domain) update.

[RH-Calvin]

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.