How Ad Rank Impact on Cost Per Click?

[swatijain2233]

Hello friends,


I would Like to know that How Ad Rank Impact on Cost Per Click?

[sinelogixtech]

Hi Friends,
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group. Landing page quality and relevance.

[RH-Calvin]

Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). Higher ad ranking typically results in greater exposure for your products or services as a result of experiencing higher click-through-rate on your ads.