What qualities should an effective PPC contain?

[HeavenlyBorn]

What qualities should an effective PPC contain?

[sinelogixtech]

Hi Friends,
Qualities that an effective PPC ad as per my experience and practice would be-

1.Use of relevant keywords only and the way to find relevant keywords is by testing as many keywords as possible.

2. An impactful and relevant ad copy is vital .According to googles algorithm even if your bidding amount is low but your ad copy is a masterpiece your ad might rank above other high bidders.

3.Make sure your Ad Copy and Landing Page has similar details to convey so that when someone clicks on your ad he/she is directed to what they were actually looking for and they don’t bounce off because the landing page has a different story to tell.

4. Call to action -It is the desired action you want a visitor to take on your site and users desired action is what you count as a conversion.

[RH-Calvin]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

[BangkokDinning]

1. Proactive.
2. Analytical Thinking.
3. Effective Communication Skills.
4. Organized.
5. Mathematical Skills.
6. Data Driven.
7. Creative.
8. Desire To Learn.