Hello friends,
What is a good bounce rate..?
Hello friends,
What is a good bounce rate..?
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:
Good content update
Internal links
Easy navigation
Quick loading of webpage
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Bounce rate is a tricky metric to measure, talk about, and optimize
Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
If your website bounce rate is between 26 to 40 it is good and if its exceeds more than 70 .It will effect your site
Your ideal bounce rate should be somewhere between 20% and 50%. A bounce rate around 50% is an average bounce rate. Many websites have a high bounce rate – up to 70% – without it negatively impacting their conversions.
Google uses the term ‘bounce rate’ to describe single-page sessions on your website. This means that if someone starts at Google, clicks on your site, engages with the content on your page, but then clicks back to the SERPs or closes the window, they will be counted as a bounce and their buyer’s journey ends there.
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Bounce rates over 70% could be a problem. 30-45% bounce rates are the most common among sites and are a “golden” zone and a good starting benchmark.
Hi Friends,
Google’s definition of bounce rate is the percentage of single pageview visits to a website. But they actually have it wrong.
It is very common for clients to ask us what a good bounce rate is, or what the average bounce rate is. In the past, I’ve usually offered an answer supported by my own anecdotal evidence. I figured it was probably time to put my intuition to the test.
I pulled the analytics data stretching back over roughly a year for a relatively small sample of websites (about 60) and averaged them out. The domains were picked at random. Most were clients. Some were not. Some profiles had 1,000,000+ unique visitors, some with only a few thousand. Some have active internet marketing campaigns. The majority do not. The sample set is all over the place.
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