What is SEO and introduce its types?
What is SEO and introduce its types?
SEO is divided into two parts i.e. On Page SEO and Off Page SEO. Both are equally responsible for the success of an SEO campaign. But they are completely different sides of a fence. The debate of on page seo and off page seo is as old as google. Let’s see some features of both.
ON-PAGE SEO
On page seo is also called “on site seo” that means anything done on site. It is the process of optimizing different parts of websites that affects the search engine ranking. The parts which are focused in on page seo are:
1.
Title tags- I
2.
Heading-
3.
Url Structure-
4.
Page Content-
5.
Internal linking
Off page
Off page seo means overall authority on the web determined by what other websites says about it. It is very long term process. It is the reputation, which is gained online. It includes backlinks to your page from authority sites in your niche. It is the process called link building were you get good backlinks.
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SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business. SEO is of two types as below.
- On page SEO
- Off page SEO
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The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.