What is PPC on Google or other platforms?

[swatijain2233]

Hello friends,

What is PPC on Google or other platforms?

[RH-Calvin]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

[Lewis-H]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. ... For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.