What is online reputation management?
What is online reputation management?
Hi Friends,
Online Reputation Management (ORM) is a field of Marketing that deals with building the reputation of a brand / individual.
There are many ways this can be achieved, depending on the needs of the client and range from repairing a damaged reputation through to building a new / existing brand. If you are looking to have some negative press suppressed, then you need to look at a campaign that essentially buries articles that are causing issue. If it is just a brand building exercise, then it does change how you would approach the task.
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Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.
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Online Reputation Management (ORM) is a field of Marketing that deals with building the reputation of a brand / individual.