ORM and SERM

[sophia01]

Excellent piece of work. Keep up the good work. Looking forward to reading more such intriguing stuff. Thanks for sharing.

[kathrine01]

Hi...

SERM:
Search Engine Reputation Management (or SERM) tactics are often employed by companies and increasingly by individuals who seek to proactively shield their brands or reputations from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed. This is further explained in this front page article in the Washington Post.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.

ORM:
ORM stands for object/relational mapping. ORM is the automated persistence of objects in a Java application to the tables in a relational database.
A system that is responsible to map object to relational model(procee of persisting objects in relational model)
*Features of ORM:-
1.Object oriented query language for querying persistent objects.
2.Meta data format for mapping
3.cache mechanism with proper locking modes.
4.support for mapping complex DOM to Database model
5.is high level API for CRUD(create,read,update,delete)operations in persistent objects

Absolutely brilliant! I like your descriptive style . Looking forward to reading more such stuff. Thanks for updating.

[brownagustin]

Interesting I had absolutely never heard the term - SERM
Does any body knows how it is different from online reputation management.

[anirba09P]

Online Reputation Management (ORM) is a very important thing to consider for yourself and your company. This makes search engine reputation management (SERM) extremely important. This involves making sure that there are enough positive listings ranking for your name or brand in the search engines. The idea is to shield your search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for your name/brand. Go ahead google yourself to see if anything negative is there. There are two types of online reputation management Proactive reputation management and reactive reputation management.

Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries.