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Thread: What is direct advertising?

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    Default What is direct advertising?

    What is direct advertising?

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    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
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    Direct marketing is a type of promotion that entails communicating information on a product, service, or company directly to the customers.

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