How do you evaluate web analytics to measure SEO performance?

[cbsalliance]

How do you evaluate web analytics to measure SEO performance?

[lishmalinyjames]

Sync your Search Console account.
Create SEO-related goals.
Use the organic visitors' segment.
Compare non-organic visitors to organic.
Find top-performing content.
Look at top-performing landing pages.
Use the Content Drilldown report.

[Akshay_M]

Web analytics tools are a valuable resource for understanding and improving your website's performance, but they have limitations and are not able to provide information about everything related to your online presence.

Here are a few things that web analytics tools may not be able to tell you:

Personal information about your website visitors: Web analytics tools are typically not able to provide personal information about your website visitors, such as their names, addresses, or phone numbers.
The exact amount of traffic your website receives: Web analytics tools can provide estimates of the number of visitors your website receives, but these estimates may not be 100% accurate. This is because some visitors may have their browsers configured to block tracking or may be using ad blockers, which could prevent their visits from being recorded.
The exact content that visitors viewed: While web analytics tools can provide information about the pages on your website that receive the most traffic, they may not be able to tell you the exact content that visitors viewed on those pages.
The specific actions visitors took on your website: Web analytics tools can provide information about the overall behavior of visitors on your website, such as how long they stayed, what pages they visited, and what links they clicked on. However, they may not be able to provide detailed information about specific actions that visitors took, such as filling out a form or making a purchase.
The context in which visitors accessed your website: Web analytics tools can provide information about the devices and browsers that visitors used to access your website, as well as their location. However, they may not be able to provide information about the specific context in which visitors accessed your website, such as whether they were at home or at work, or whether they were using a desktop computer or a mobile device.
The overall effectiveness of your marketing efforts: While web analytics tools can provide information about the performance of your website, they may not be able to provide a complete picture of the effectiveness of your overall marketing efforts. This is because visitors may interact with your brand in ways that are not captured by web analytics tools, such as through social media or offline channels.