What is RankBrain and why does it matter?

[cbsalliance]

What is RankBrain and why does it matter?

[RH-Calvin]

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

[sinelogixtech]

Hi Friends,
RankBrain is part of Google’s search algorithm. It’s an Artificial Intelligence (AI) system used to process billions of web pages to help determine which results are the most relevant, in particular, queries that are new and not necessarily related to specific keywords (to really dumb down the explanation). There isn’t a way to optimize websites for RankBrain other than to continue to focus on quality content because RankBrain is less about keywords.

[lishmalinyjames]

RankBrain is an artificial intelligence system that's being applied to and used with Google's current search engine algorithms to provide better results to user queries.