How do you measure offline marketing?

[adulistravel]

How do you measure offline marketing?

[dazzle]

Through brand awareness and number of customers.

[lishmalinyjames]

Set up Google Analytics and Search Console.
Use specific URLs.
A word about custom URLs.
Watch out for duplication.
Use geofilters.
Check non-referral traffic analytics.
Look for changes in brand name search volume.
Discount codes.