Did Google change their layout?
Did Google change their layout?
Hi Friend,
By removing ads on the right hand side but adding another ad on top (bringing the total from three to four) they have changed the experience for brands and consumers. Google's search results used to be simple: search results down the middle of the page, ads on the right. A few years ago Google tried putting some ads above the search results, and these worked really well for advertisers. Ads in those positions get clicked a higher proportion of the time, driving more valuable traffic and earning Google more money. But doing so pushes the "natural" search results further down the page.
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This change was first rolled out for mobile users last year. Starting in January 2020, Google launched the new layout design for desktop users as well. This new layout can impact your search engine optimization (SEO). Google's new layout flips the URL and branded result while also adding the site's icon to the result.