Is YouTube important for marketing?
Is YouTube important for marketing?
YouTube marketing is important to small businesses because of the potential for your video to go "viral" or get tons of views from a lot of potential customers
Heavy Traffic
Higher Visibility on Google
Build Your Email List on YouTube
Higher Conversion Rates
Multiple Video Types
Massive Media Library
There is no question that YouTube is an important tool for marketing. In fact, it’s been said that YouTube is the second most popular search engine on the planet after Google. So, if you’re not using YouTube to market your business, you’re definitely missing out.
One of the best things about YouTube is that it’s easy to use. Anyone can create a video and share it with the world. This means that there are thousands of videos on every topic imaginable, which makes finding the right video to promote easy.
YouTube also has a huge user base. According to Pew Research Center, 54 percent of Americans ages 18-29 use YouTube regularly. That means your target market is likely already using YouTube and likely enjoying watching your videos as well!
YT may well be the second largest search engine on the planet but what people search for is totally different to Google. It is rarely anything business related
YouTube has always been a source of entertaining content, but it's also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.