What Is SEO Marketing?
SEO marketing is a subset of digital marketing that involves the optimization of websites and web pages for major search engines like Google. As these search engines became a predominant way of finding just about anything, various practices have emerged to help organizations improve the visibility of their digital assets.
Why Is Search Engine Marketing Important?
In the modern world, technology is an essential part of life, and search engines play an important role in that reality. Thousands of users perform search engine queries just about every second of every day. That is a tremendously large and constantly replenished audience to reach from a marketing perspective.
67,000 users perform a Google search every second of every day.
93 percent of online endeavors start with a search engine query.
80 percent of searchers disregard paid advertisements in search results.
58 percent of online searches come from mobile devices.
46 percent of Google searches are locally and geographically focused.
39 percent of global traffic to eCommerce websites originates from search engines.
To learn more about how to maximize marketing SEO benefits, it is necessary to understand the inner workings of two major categories — On-page SEO and Off-Page SEO.