Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing campaign:
Building an email list
Collecting email addresses
Easy to sign up
Including links
Sending valuable offers
Offer correct address and subject lines
Combing email with images and video
Managing bounced and blocked email
A/bB Testing
Automating email marketing

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