What is Do-follow And No-follow link in seo?

[ton111]

What is Do-follow And No-follow link in seo?

[swikriti.sharma]

Nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index.

Dofollow is a type of link which has a potential to improve the ranking and the credibility of your website in Google. By default every link is Dofollow, link which does not contain Rel=” Nofollow” Attribute is Dofollow and these are considered to be the most powerful links for any websites.

[RH-Calvin]

Do follow and no follow are link attributes and contain instructions for search engine robots. Do follow links are crawled and indexed in search engines whereas no follow links are never crawled and indexed in search engines.

[Akshay_M]

In SEO (Search Engine Optimization), "do-follow" and "no-follow" are terms that describe the attributes assigned to hyperlinks on a webpage. These attributes influence how search engines treat the links and whether they pass along certain SEO-related benefits to the linked pages. Let's explore the differences between do-follow and no-follow links:

Do-Follow Links:
A do-follow link is a regular hyperlink that doesn't have any special attributes added to it. When search engine crawlers encounter a do-follow link, they follow the link and pass along link equity or "link juice" from the source page to the linked page. Link equity can positively affect the linked page's search engine ranking and authority.

In essence, do-follow links contribute to the recipient page's SEO value and can help improve its visibility in search engine results. Website owners often strive to acquire high-quality do-follow backlinks from authoritative and relevant sources.

No-Follow Links:
A no-follow link is a hyperlink that has the "rel=nofollow" attribute added to it in the HTML code. This attribute tells search engine crawlers not to follow the link and not to pass along link equity. In other words, no-follow links do not directly contribute to the linked page's search engine ranking or authority.

No-follow links were originally introduced to combat spam and prevent search engines from giving undue SEO value to paid links, comment sections, and user-generated content that might not be reliable or relevant. Common places where you might find no-follow links include user comments, sponsored content, and certain types of advertising.

Why No-Follow Links Are Important:
No-follow links may not provide direct SEO value, but they still serve several important purposes:

Spam Prevention: No-follow links help prevent the manipulation of search engine rankings through spammy tactics.
User-Generated Content: They allow websites to let users post links in comments or forums without passing SEO benefits.
Paid Links and Advertising: They ensure that search engines don't pass SEO value to paid links and advertising, maintaining fairness in search rankings.
Crawl Efficiency: By ignoring no-follow links, search engines can focus on crawling and indexing important content.
Balancing Do-Follow and No-Follow Links:
A healthy backlink profile typically includes a mix of do-follow and no-follow links. While do-follow links provide direct SEO benefits, no-follow links offer other advantages, such as referral traffic, brand exposure, and a more natural-looking link profile. A diverse link profile helps ensure that your website's SEO strategy remains well-rounded and compliant with search engine guidelines.

It's important to note that search engines have evolved, and they may use no-follow links for purposes beyond just ignoring link equity. For example, Google announced that they would consider no-follow links as hints for crawling and indexing, meaning they may choose to follow these links in certain cases.

In summary, understanding the distinction between do-follow and no-follow links is crucial for developing a well-rounded SEO strategy and building a strong and authoritative online presence.