What is the role of social media optimization in SEO?

[vishalesskay]

Is social media optimization is the new way of SEO? Social pages are getting ranked in search engine results. So should we use more social media optimization for ranking better in search results?

[Querrido]

Taking the advantage of the opportunity can also add that backlinks are very helpful for driving traffic to web sites.
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[RH-Calvin]

Social media helps to promote your website and increase the popularity of your website in various search engines. It contributes to generating large traffic for your website.