What is Page Authority?

[StuartSpindlow3]

Hello Friends,

Please tell me what is page authority.

[RH-Calvin]

Page authority is the measure of strength and popularity of your webpage in search engines. It is measured by Moz and your webpage is ranked between 0 to100 depending on the popularity and trust. PA can be improved by good content update and also by building backlinks from other relevant domains.

[manchun]

Page Authority is now important for every web pages.

[davidweb09]

Page authority is decided on value of content & links of that page by Google.

[Akshay_M]

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

[ryanwuk]

Page Authority is a metric developed by Moz that predicts how well a specific webpage will rank on search engine result pages (SERP). It is a score on a 100-point logarithmic scale, with higher scores indicating a greater likelihood of ranking well.

The Page Authority score is based on a variety of factors, including the number and quality of inbound links to the page, the relevance and uniqueness of the page's content, the level of user engagement on the page, and other on-page factors like keyword usage and metadata.

It's important to note that Page Authority is not the same as PageRank, which is the original algorithm used by Google to rank web pages. While PageRank considers inbound links as a major factor, it has not been updated since 2013, and is no longer publicly accessible. Therefore, Page Authority has become a popular alternative to PageRank as a measure of a page's overall authority and potential to rank well in search engines.