What is Reciprocal Link?

[mspcarservice]

Hello Friends,

Please tell me what is reciprocal link.

[Dam Ponting]

A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

[RH-Calvin]

Reciprocal link is defined as the backlink built between 2 mutual websites. These links are not very helpful as Google considers them as link trades between websites.