What is the character limit for AdWords ad?

[ninadordev]

Hello friends,

What is the character limit for AdWords ad?

[sinelogixtech]

Adwords rolled out the new character limits which changes the way a text ads displays content. The new character count is 30-30-80 and consist of two headlines of up to 30 characters of text. One condensed description line up to 80 characters.

[genuineattest]

Character Limits for AdWords Ads and Extensions

Expanded Text Ad
Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension
Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension
Callout Text: 25 Characters

Structured Snippet
Value 1, 2, 3…: 25 Characters