What are the hallmarks of a good PPC landing page?

[swatijain2233]

Hello friends,

What are the hallmarks of a good PPC landing page?

[Akshay_M]

What do the best performing PPC landing pages contain?
Strong, contextual images (including a 'hero shot' at the top of the page)
A headline and sub-headline.
A singular, focused call to action (where your form or button will appear)
Clearly outlined features and benefits of your offer.