How Does Ad Rank Impact Cost Per Click..?

[swatijain2233]

Hello friends,

How Does Ad Rank Impact Cost Per Click..?

[RH-Calvin]

Ad Rank is a basic formula that AdWords uses to order ads on a search engine results page. Ads with higher Ad Rank show in higher positions, and ads with lower Ad Rank show in lower positions. Google has not made public the exact formula for Ad Rank; however, the basic ingredients are well known.