What is Google’s Rich Answer Box?

[shoppingswag]

What is Google’s Rich Answer Box?

[RH-Calvin]

Google's rich answer box is a relatively new feature that provides searchers with direct answers to their questions at the top of the search page.

[sinelogixtech]

A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.