What is an Exact Match Domain?

[HeavenlyBorn]

What is an Exact Match Domain?

[shoppingswag]

An Exact Match Domain (EMD) is a URL that consists of the keyword or keyword combination which the website in question is supposed to be optimized for. For this reason, this domain type is also called a keyword domain. For a long time, exact match domains were a popular means for SEOs to rank well and fast for a specific keyword. However, the influence of such keywords on ranking has decreased after Google’s EMD (exact match domain) update.

[RH-Calvin]

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.

[sinelogixtech]

Hi Friends,
An Exact Match Domain is a domain that exactly matches the keyword. So if you were trying to rank for "purple shelled turtles" having purpleshelledturtles.com would be an Exact Match Domain or EMD.

In the past Google has given a lot of authority to EMD's. But spammers have used this as a method to create garbage sites and still get a high ranking becasue their domain was an exact match.

So Google's update is giving less authority to EMD's which means that they don't rank as easy.

Most likely there are other issues with why your sites may have dropped. There were other updates that rolled out at the same time.