What is EMD update?

[HeavenlyBorn]

What is EMD update?

[sinelogixtech]

Hi Friends,
The EMD Update for “Exact Match Domain” is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

[RH-Calvin]

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.

[Akshay_M]

EMD is stands for exact match domain. Google have launched in september 2012. This rule is make to fend low quality based site

from indexing well simply because of exact match search terms in their domain names.

According to Search engine land:

When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released.