What is online reputation management?

[tomsfashion2019]

What is online reputation management?

[sinelogixtech]

Hi Friends,
Online Reputation Management (ORM) is a field of Marketing that deals with building the reputation of a brand / individual.

There are many ways this can be achieved, depending on the needs of the client and range from repairing a damaged reputation through to building a new / existing brand. If you are looking to have some negative press suppressed, then you need to look at a campaign that essentially buries articles that are causing issue. If it is just a brand building exercise, then it does change how you would approach the task.

[RH-Calvin]

Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.

[Pratiksha]

Online Reputation Management (ORM) is a field of Marketing that deals with building the reputation of a brand / individual.