How do you see SEO and PPC working together to improve results?

[cbsalliance]

How do you see SEO and PPC working together to improve results?

[Lewis-H]

Visibility. ...
Share Keyword Data. ...
Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy. ...
Integrate E-Commerce Feeds into AdWords Results. ...
Use Site Search Data to Inform PPC Keywords. ...
Combat Negative PR.

[RH-Calvin]

SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

[digvijaybook]

SEO and PPC are great ways to gain visibility. Combining well-targeted PPC adverts while ranking highly on two same keywords means that you are providing two access routes for users and creating a sense of authority around your company.

[lishmalinyjames]

Visibility.
Share Keyword Data.
Use the Best Performing PPC Ad Copy to Inform Your Organic Content Strategy.
Integrate E-Commerce Feeds into AdWords Results.
Use Site Search Data to Inform PPC Keywords.
Combat Negative PR.