what is link exchange in seo..?

[swatijain2233]

Hello friends,

what is link exchange in seo..?

[lishmalinyjames]

Link exchange is a pretty straightforward process. In order to promote your business on as many websites as possible, you would find your partner website.

[RH-Calvin]

Link exchange is the process of exchanging backlinks between two or more websites. This helps to exchange traffic between websites.

[lishmalinyjames]

A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by essentially saying, “you link to me, and I'll link to you.” In essence, a reciprocal link is a quid pro quo, or a “you scratch my back, I'll scratch yours” situation.