What is the ROAS in Google AdWords?

[ruhikhan]

Hello friends,

What is the ROAS in Google AdWords?

[lishmalinyjames]

Target ROAS lets you bid based on a target return on ad spend (ROAS). This Google Ads Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

[RH-Calvin]

Target ROAS lets you bid based on a target return on ad spend (ROAS). This Google Ads Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

[Akshay_M]

Your target ROAS is the average conversion value (for example, revenue) you'd like to get for each dollar you spend on ads. Keep in mind that the target ROAS you set may influence the conversion volume you get. For example, setting a target that's too high may limit the amount of traffic your ads may get.

[Smith_euk]

ROAS stands for "Return on Advertising Spend" and it is a metric used in Google AdWords to measure the effectiveness of an advertising campaign. It is calculated by dividing the revenue generated by the advertising spend. A higher ROAS indicates a more effective campaign, while a lower ROAS indicates a less effective campaign.