Google increased length of snippets

[anjali raghav]

So, what do you think about longer snippets in search results? I think it's pretty good and this change could improve CTR. Not dramatically, but definitely in a positive way - for good content and useful sites in general.

Do you see any CTR growth lately?

[lishmalinyjames]

Ads with high Quality Scores achieve higher rankings, cost the advertiser less per click, and because they have a more prominent position on the page, are likely to have a higher click through rate.