What is the purpose of the keyword research?

What is the purpose of the keyword research?

Hi Friends,
The biggest goal of keyword research is to capture as many of those potential customers as possible and to convert them online. Another goal of keyword research is to try to become listed as high up as possible in search results for a certain word or phrase, thus beating the competition.

Keyword research is the process of selecting the right keywords for your domain to rank webpages higher.

Keyword research is the process of finding and selecting keywords that are relevant to your business or website. The purpose of keyword research is to find words and phrases that people are searching for in order to attract more visitors to your site.