What is the main purpose of using keyword in SEO?

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Originally Posted by Ranjithatech

SEO helps the website to get a higher rank on the search engine results page (SERP) https://www.viberate.com/music-analy...fy-statistics/ for maximum traffic. The goal is usually to rank on the first page of Google search results for the search terms that are most important to your target audience. https://piktid.com/superid-ai-photo-enhancer/

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yes I agree to this!

A keyword is a word or phrase that signifies the meaning or main ideas of a data set. They often are used as an index to the contents of a data set.