There are two main SEO methods;
1. On page SEO
While a lot of marketers put all of their time and energy into off-page techniques,you need to spend a lot of your time on your time on various on-page SEO ranking factors. This isn’t rocket science. You need to get back to basics, which means you need to tweak the headlines and title tags. Google doesn’t broadcast how it ranks websites, but researchers have determined that it still pays attention to headlines and title tags. It’s up to marketers to guess what it views as important, and titles and tags are still important.

2. Off page SEO
For instance, there was a rumor not that long ago that Google added CTR to its algorithm. Sites with a high CTR moved up into the results. Rand Fishkin at Moz ran an experiment and determined that Google does give sites with a high CTR a bump in the rankings. That means that you need to tackle this issue so you can benefit from this algorithm change.

If you follow these steps, you’ll boost your traffic from Google and other search engines.