A landing page should be simple and straightforward – this includes the mobile experience on devices. Your landing page should be consistent and accessible, no matter the platform. Issues such as a slow page load time can make people impatient, often causing them to click away prematurely.

The essential components of an effective landing page are:

A main headline and a supporting headline.
A unique selling proposition.
The benefits of your offering.
Images or video showing context of use.
Social proof.
A reinforcement statement.
A closing argument.
A call to action.